Versatility is the key to success for a career in the digital sector. This bachelor’s degree prepares students who are passionate about everything digital to become versatile and efficient digital project managers. This three-year course enables students to find a job after their studies or allows them to major in a specific field by enrolling in one of ECV’s 2-year master degree programmes.

Schedule

Part-time organization : courses are held on Monday, Tuesday and Wednesday (24h/week). This allows students to complete an internship 2 days a week or to have a student job.

Internships & Work-study contract

Each year, students must do an internship in the digital field in order to experience the professional world and to confirm their career choices.
In the third year of their bachelor programme, students can take a work-study contract.

Assessment

Students work is continuously assessed. Means of assessment are: tests, group or individual projects, presentations to a jury… Each semester ends with a week of exams.

Students learn how to efficiently use different creation tools (Photoshop, Illustrator, InDesign, After Effects, etc.) thanks to the methodical approach taught by professionals of the field who have complete mastery of these tools.

Students learn to analyse and define the basic guidelines for effective use of web graphics that make up the graphic identity of an organisation or a company.

Students develop and deepen their knowledge of art by studying the classics and fundamentals of art history as well as visual culture and digital art.

Students learn to design digital graphics (web interfaces, mobile applications, or digital services) based on a specific issue and brief.

Students learn to create digital services that meet the needs of users in an efficient way and are user-friendly.

In addition to images, digital platforms can integrate a variety of multimedia content. Students learn how this content is created and learn the potential production and publication challenges that professionals are often faced with.

Students develop their creativity and discover what drives them creatively in order to create innovative ideas and publish them on digital media and other media.

Students design the layout for a web site by integrating different components such as text, images, sounds, videos, etc. by using HTML, CSS, and JavaScript in order to create a functional mock-up.

Students learn the different programming languages for web and application development: the different CMSs (WordPress, Joomla, Drupal, etc.), HTML, CSS, JavaScript, jQuery, Ajax, PHP, etc.

Students learn how to use Panorama and other database management systems: SQL, My SQL, No SQL, etc. Students perform critical analyses of these systems to choose the best adapted technical solution.

Students learn how to use Panorama and other e-commerce development tools such as Magento, Prestashop, Drupal Commerce, and VirtueMart. They also learn how to use POS terminal and security solutions.

Students learn how to use Panorama and analyse the different elements and components that make up web architecture such as APIs, frameworks, responsive design, adaptive design, etc.

In partnership with Google, ECV Digital allows students to obtain certification in a specific subject by demonstrating their ability and skill in using certain Google tools.

Students define, create, and optimise the different strategic tools for digital marketing: organic and paid SEO, display advertising, email marketing, affiliation and sponsored links, viral marketing, etc.

Personal data, copyright, defamation, and host and publisher statuses are just some of the concepts that digital professionals must consider when carrying out their projects.

Students learn how to look at everyday social media tools with a professional eye and integrate them into their digital strategies: viral content, online communities, community management, social media strategies, etc.

Introduction and analysis of the digital sector (history, pioneers, jobs, processes, etc.), implementation of technology and innovation intelligence in order to gain professional knowledge of the digital sector.

Smartphones and tablets have created new marketing opportunities. Students learn what this type of marketing entails and adapt their ideas to fit with a mobile marketing approach in order to integrate it into their digital strategies.

Electronic customer relationship management (E-CRM) involves studying the customer relationship management tools that are available online in order to implement sustainable and efficient customer recruitment and loyalty strategies.

Students learn how to establish a visibility strategy via digital media buying and how to develop a strategy that generates revenue for a web site or mobile application.

Workshops run by English speakers with entertaining exercises to practice speaking in English. This helps students reach a level of proficiency so they can communicate in English in a professional environment.

This class arouses students’ curiosity and requires them to utilise their analytical skills. Students also work on their writing skills in order to enrich their vocabulary and improve their writing style.

Students learn how to understand marketing jargon, use marketing and communication tools, analyse strategic plans, and create a strategic recommendation for a specific issue.

In this class, each step of a digital project is analysed one by one: briefs, negotiations, brainstorming, production framework, production launch and follow-up, testing, deployment, reports, etc.

Students learn the principles for building a brand, learn and develop their management techniques, and understand the challenges involved in customer relationships: identity, meaning, values, projects, territories, market positioning, etc.

Students learn to understand consumers and analyse the different reasons that drive them to make a purchase. They learn to identify the factors that influence consumer behaviour so that a company can adapt to this behaviour or influence these consumers.

A recruitment specialist from the digital sector guides students in their search for internships or jobs and helps them find the professional direction they wish to take, and helps develop their career plans for the future.